Monday 11 January 2010

Analysis of Digipak and Poster




The artist in the front cover of the digipak is shown from a low angle which is shows his importance and makes it look as though we are idolising his image. The lighting is used on his back to create a shadow which might represent the darkness of his image. His rock style is also portrayed by the clothing that he is wearing, the all black and tight clothing shows the punk style of the music he makes. The use of the guitar also shows this and its white colour makes it stand out showing its importance to the style of music the artist makes. The use of an image of his back shows that the artist is so big that we don’t need to see his face to recognise him. The image shows him pointing his finger and his arm is stretched out, this was used to symbolise the bullet.

The use of black clothing and its contrast against the other two colours might represent its importance as it stands out and creates an image of darkness which represents the bands image. The band often use the colour black which is symbolic to their gothic look. The title of the digipak is bullet in a bible; therefore the use of red is symbolic to the blood that is spilt from the use of bullets. The white font is used as a contrast from the dark image shown by the other two colours. This makes the title and name stand out more.
The style of the digipak does represent the genre of music. First of all the images are slanted which shows the alternative style of music. The images shown in a filmstrip style at the back show the continuity and pace of the music. This is because there are 6 different images montage to make one image of the band playing live. The design used on the images to make them red and edgy makes the pictures look worn away and old. This is used to show their gothic image.

The packaging is laid out to have a front cover of the lead singer with another image on the inside. The second image is of another band member, as the image is hidden until you open the digipak, it is showing that this member is not as important in the band. The third band member is shown as the least important member as his image is covered up by the cd. Then there is a cd with the band on it, the image is black and white, again showing their dark gothic image. On the back we have the credits. These are the names of all the people who were involved in the making of the digipak and the music. The last side is the back. This show the song names with images of the band live. It says who produced the music and who directed produced and engineered it. At the bottom we have a barcode, the logos of the record company, DVD video, compact disc digital audio and Dolby digital. It also has the website of the band and the record company next to the copyright details.



This magazine advertisement has all the conventions of poster used to promote a CD. First of all we can see that they have used a big image of the artists to promote him. They used a lot of Photoshop brushes especially at the back to show what kind of genre he represents. The use of the graffiti spills , tattoos and the tower blocks shows me that his music is urban. They made his name and the CD title very eye-catching by making their font the biggest so that it stands out. We can also see that they tried to sell the CD by including other names of people who are featured. The typical features which are necessary for these advertisements were also used. These include :- Song/Album title, Artist name ,Release date, Where is it available to purchase (HMV, itunes) ,website name (myspace) and record label (movement).

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